Branding

Section 01 — real estate storybooks

Storybook: The Cottages at Pheasant Knoll 55+ Community

Using a software called Studeo, I created this storybook as an educational brochure for prospective buyers looking to move into a 55+ Community development in Gorham, Maine called The Cottages at Pheasant Knoll. This storybook is designed to inform potential clients about individual Cottage styles and floorplans, the neighborhood they'd be moving into, and the town of Gorham as a whole. You can scroll through the interactive image below or click the box to open the storybook in a new tab for a closer look.

Storybook: The Cottages at Coastal Pines

Using the same Studeo software, I created this storybook as an educational brochure for prospective buyers looking to move into a single-family development in Kennebunk, Maine called The Cottages at Coastal Pines. This storybook is designed to inform potential clients about individual Cottage styles and floorplans, the neighborhood they'd be moving into, and the town of Kennebunk as a whole. You can scroll through the interactive image below or click the box to open the storybook in a new tab for a closer look.

Storybook: Keywood Manor 55+ Community

Using the same Studeo software, I created this storybook as an educational brochure for prospective buyers looking to move into a development of modular homes in Alfred, Maine called Keywood Manor. This storybook is designed to inform potential clients about the home styles and floorplans, the development as a whole. You can scroll through the interactive image below or click the box to open the storybook in a new tab for a closer look.

Section 02 — Diamond Fresh Product Labels

These are product labels I designed for a company-wide rebrand of a household odor-eliminating spray brand while working as a brand manager for Amy Angell Marketing. Labels were created with Canva and Adobe Illustrator.

Objective

Create new product labels that include all of the following elements:

Eye catching yet visually pleasing design that captures the Diamond Fresh brand identity
Informative yet easy to read product title, logo, slogan, features & differentiators
Clear & concise description of the product and its uses
Easy-to-understand directions for use
Ingredient list and safety warning

Final Label Proofs

Household Line

Pet Line

Sport Line

Hunt Line

Results

The campaign that AAM conducted — which included these redesigned labels — resulted in back to back months of record sales. The campaign doubled Diamond Fresh's monthly sales and is projected to reach 10x more monthly sales by the end of 2023.