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! Fall 2023 PFP.JPG
Charlotte Pratt

Strategic Communications Specialist. Digital Marketing Consultant. Content Creator & Social Media Manager. Brand Storyteller.

University of Michigan
College of Literature, Science, and the Arts

BA Communications & Media, Concentration in Marketing

  • GPA: 3.96 (high distinction)

  • Phi Beta Kappa Academic Honor Society

  • Phi Kappa Phi Academic Honor Society

  • Honor Society® Member

  • James B. Angell Scholar

  • University Honors

  • Teaching Assistant, Ross Business School, Marketing 407: Designing Persuasive Communication

  • Michigan Communications & Media Professionals

  • TikTok Chairwoman, Gamma Phi Beta Sorority

Work Experience

September 2023 - January 2024

March 2020 - Present

April 2022 - September 2023

March - July 2022

Marketing Manager | The Scoville Foley Real Estate Team

  • Increased social media reach by 7.8K% and link clicks by 8.1k% during my first 30 days compared to previous month

  • Created, delivered, and refined impactful and timely digital and print marketing materials including business cards, promotional signage, newspaper advertisements, and social media announcements for an audience of over 10,000

  • Designed and developed a 4-page quarterly direct mail informational packet distributed to over 11,000 recipients

  • Managed website design, content, SEO development, and tracking analytics to ensure content is up-to-date

  • Monitored incoming leads and prospects, adjusting marketing strategies to foster company growth effectively

Content Creator & Social Media Manager | YouTube: Charlotte Pratt

  • Conceptualize, film, edit, and produce original “must watch” content for YouTube, Instagram, and TikTok, consistently attracting and maintaining an audience of over 30,000 subscribers and over 2.5 million views in 3.5 years

  • Implemented strategic SEO to optimize video discoverability, significantly boosting channel visibility

  • Leverage channel reputation, reach, and analytics to negotiate collaboration contracts with industry-leading brands 

  • Analyzed audience engagement, leveraging insights to refine content strategy and enhance viewer engagement

  • Developed and maintained a structured content schedule resulting in curated, highly engaging lifestyle content

Brand Manager | Amy Angell Marketing

  • Conceptualize and design product labels for Diamond Fresh™ odor eliminating products as part of a company wide rebrand, resulting in doubled sales since the start of the campaign and projected tenfold increase in sales

  • Conduct macro environment research to implement strategies for successful client promotional campaigns

  • Customize pitch decks for Detroit-based clients to attract additional funding and new customers

  • Analyze consumer behavior and evaluate customer feedback survey results to implement a curated marketing strategy to best cater to target audiences of clients and AAM

  • Strategize social media content, new client onboarding, and team member tasks in bi-weekly team meetings

Campaign Coordinator | Branded Native

  • Conducted outreach to YouTube content creators to coordinate sponsorships with client brands 

  • Negotiated contracts and financial rates with content creators up to $10,000

  • Researched and curated lists of relevant potential new creators to work with top YouTube advertisers

  • Strategized outreach techniques, client spending goals, and advertising verticals in weekly team meetings

January - April 2022

Marketing Intern | Transitions Care

  • Conducted research to determine marketing strategies for a 4-month promotional campaign

  • Created strategic brand assets including personas, social media graphics, and promotional videos to use across all customer touch points while staying within client's budget

  • Presented evaluative criteria to track success of the campaign

  • Honed customer relationship, account management, graphic design, research, and media planning skills

Skills
  • Video, photo, and audio editing

  • Social media platforms and analytics

  • Adobe Creative Suite: Premiere Pro, Premiere Rush, Photoshop, Lightroom, Audition, Illustrator, and InDesign

  • Microsoft Office 365: Word, PowerPoint, and Excel

  • Google Suite, including Drive, Docs, Slides, and Sheets

  • Website design, including Wix and Wordpress

  • Written and verbal communication

  • Attention to detail

  • Storytelling

  • Creative problem-solving

  • Organization

  • Leadership & teamwork

  • Time management

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