Resume | Portfolio

Strategic Communications Specialist. Digital Marketing Consultant. Content Creator & Social Media Manager. Brand Storyteller.

BA Communications & Media, Concentration in Marketing

GPA: 3.96 (high distinction)
Phi Beta Kappa Academic Honor Society
Phi Kappa Phi Academic Honor Society
Honor Society® Member
James B. Angell Scholar
University Honors
Teaching Assistant, Ross Business School, Marketing 407: Designing Persuasive Communication
Michigan Communications & Media Professionals
TikTok Chairwoman, Gamma Phi Beta Sorority

September 2023 - January 2024

March 2020 - Present

April 2022 - September 2023

March - July 2022

Marketing Manager | The Scoville Foley Real Estate Team

Increased social media reach by 7.8K% and link clicks by 8.1k% during my first 30 days compared to previous month
Created, delivered, and refined impactful and timely digital and print marketing materials including business cards, promotional signage, newspaper advertisements, and social media announcements for an audience of over 10,000
Designed and developed a 4-page quarterly direct mail informational packet distributed to over 11,000 recipients
Managed website design, content, SEO development, and tracking analytics to ensure content is up-to-date
Monitored incoming leads and prospects, adjusting marketing strategies to foster company growth effectively

Content Creator & Social Media Manager | YouTube: Charlotte Pratt

Conceptualize, film, edit, and produce original “must watch” content for YouTube, Instagram, and TikTok, consistently attracting and maintaining an audience of over 30,000 subscribers and over 2.5 million views in 3.5 years
Implemented strategic SEO to optimize video discoverability, significantly boosting channel visibility
Leverage channel reputation, reach, and analytics to negotiate collaboration contracts with industry-leading brands
Analyzed audience engagement, leveraging insights to refine content strategy and enhance viewer engagement
Developed and maintained a structured content schedule resulting in curated, highly engaging lifestyle content

Brand Manager | Amy Angell Marketing

Conceptualize and design product labels for Diamond Fresh™ odor eliminating products as part of a company wide rebrand, resulting in doubled sales since the start of the campaign and projected tenfold increase in sales
Conduct macro environment research to implement strategies for successful client promotional campaigns
Customize pitch decks for Detroit-based clients to attract additional funding and new customers
Analyze consumer behavior and evaluate customer feedback survey results to implement a curated marketing strategy to best cater to target audiences of clients and AAM
Strategize social media content, new client onboarding, and team member tasks in bi-weekly team meetings

Campaign Coordinator | Branded Native

Conducted outreach to YouTube content creators to coordinate sponsorships with client brands
Negotiated contracts and financial rates with content creators up to $10,000
Researched and curated lists of relevant potential new creators to work with top YouTube advertisers
Strategized outreach techniques, client spending goals, and advertising verticals in weekly team meetings

January - April 2022

Marketing Intern | Transitions Care

Conducted research to determine marketing strategies for a 4-month promotional campaign
Created strategic brand assets including personas, social media graphics, and promotional videos to use across all customer touch points while staying within client's budget
Presented evaluative criteria to track success of the campaign
Honed customer relationship, account management, graphic design, research, and media planning skills

Video, photo, and audio editing
Social media platforms and analytics
Adobe Creative Suite: Premiere Pro, Premiere Rush, Photoshop, Lightroom, Audition, Illustrator, and InDesign
Microsoft Office 365: Word, PowerPoint, and Excel
Google Suite, including Drive, Docs, Slides, and Sheets
Website design, including Wix and Wordpress

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