Create a comprehensive plan to celebrate a Health System's 100th anniversary, including the following elements:

• Qualitative, Quantitative, and Secondary research of the healthcare industry and target audiences

• Specific, measurable, attainable, relevant, and time-based (SMART) objectives for the campaign

• 3-5 clear and concise key messages, identifying the messenger, timeframe, and message delivery

• Detailed timeline of the campaign and all important dates using a time-action plan

• 1-page internal memo from the Health System CEO to keep team members informed about the campaign

• 2-page news release announcing the celebration to local and national media outlets

• 1,000 word blog post about a topic in the healthcare industry to increase target audience awareness

• 1-page social media plan describing goals, channels, types of content, and timeline

• 1-page special event plan describing objectives, audience, venue, activities, and timeline

• 1-page special event invitation describing event, venue, activities, and timeline

• Clear outline of campaign objectives' evaluation criteria