Diamond Fresh Product Labels
Product labels I designed for a company-wide rebrand of household odor eliminating spray brand while working as a brand manager for Amy Angell Marketing. Labels were created with Canva and Adobe Illustrator.
Objective
Create new product labels that include all of the following elements:
-
Eye catching yet visually pleasing design that captures the Diamond Fresh brand identity
-
Informative yet easy to read product title, logo, slogan, features & differentiators
-
Clear & concise description of the product and its uses
-
Easy-to-understand directions for use
-
Ingredient list and safety warning
Final Label Proofs
Household Line
Pet Line
Sport Line
Hunt Line
Results
The campaign that AAM conducted — which included these redesigned labels — resulted in back to back months of record sales. The campaign doubled Diamond Fresh's monthly sales and is projected to reach 10x more monthly sales by the end of 2023.